Rabu, 17 Desember 2008

Keyword "business"

Business Card Credit Processing Small
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The Special Top 10 Alternatives to Google Adsense

Google AdSense is the current leader in content-sensitive web-based marketing. Webmasters can place Google AdSense JavaScript code on their web pages in order to allow Google's servers to show context sensitive advertisements (Google Adwords). The left hand side of this page shows an example of a Google AdSense skyscraper displaying a text or image ad.

Google's terms and conditions are very strict such that many web publishers cannot use adsense adverts on their sites. They are either denied from joining the Google AdSense program, or in a situation that is becoming more and more common do not wish to do business with Google. A number of publishers are also finding their Adsense accounts are being disabled for reasons that are completely beyond their control. The problem is that most of the alternatives to Google's Adsense are pretty useless. Most of the good ones (such as doubleclick) are only interested in very large volume customers and so are not interested in the little guy with his blog who wants to earn a small income on the side. For this reason I have compiled my Top 10 alternatives to Google's Adsense that are ideal for the small time publisher.

If you are a advertiser then you may be interested in these best alternatives to adwords.

Has your adsense account been disabled? Then try these top 10 alternatives.

  1. AdBrite
  2. Clicksor
  3. Bidvertiser
  4. Revenue Pilot
  5. Chitika
  6. AdToll
  7. Yahoo Publisher Network
  8. Target Point
  9. Fastclick
  10. ClickThruTraffic

Note: The descriptions are based on personal experience and do not represent any form of endorsement.

1) AdBrite

AdBrite, is currently one of the best alternatives there is to Google's adsense. While they do not offer the same large selection of ad formats that Clicksor and Google Adsense provide you they do offer the most commonly used ones. In addition they offer inline page links with have some great click through ratios as well as interstitial full page ads which offer an excellent way to monetize all traffic to your site not just traffic that clicks on your ads. Their payouts are also very competitive. They have more relaxed terms and conditions than Adsense and are much more accepting of smaller publishers including bloggers.

If you're a publisher, use AdBrite to set your own ad rates, and approve or reject every ad that's purchased for your site or just have AdBrite auto accept ever ad. AdBrite enables you to instantly sell ads to your visitors via a "Your Ad Here" link, in addition to selling through AdBrite's marketplace and sales team.

Revenue is typically split 75/25 in your favor. Through a small snippet of HTML placed on your site, they handle serving, scheduling, billing, customer service, and sales. About half of AdBrite's sales are generated from the marketplace and sales team, while the other half are generated from users clicking "Your Ad Here" on your website.

While AdBrite can provide publishers with more revenue and better ads than traditional ad networks such as Google AdSense, they work fine along-side them as a way for you to generate additional ad revenue by selling ads directly to your visitors -- something the other ad systems don't do. Ad Brite also lets you select your own minimum bid prices and give you the option of showing an alternative ad service such as Clicksor when bid prices fall below your minimum.

If you're using AdBrite on your website you also have the option to turn off AdBrite's "run-of-network ads" and AdBrite will only display ads that have been approved by you allowing you to prevent competitors ads being shown on your site. If you have no ads running, AdBrite will display nothing but "Your Ad Here" or your alternative ad provider.

Note, from my experiences it can take a day or so from when you signup with AdBrite and put their code on your website to actually start seeing relevant ads showing up. So if you see the message "Advertize on this site" just be patient and give it a day or so and you should start seeing relevant ads showing up.

Jumat, 12 Desember 2008


Search engine optimization (SEO)

SEO is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks," the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

The acronym "SEO" can also refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.

Another class of techniques, known as black hat SEO or Spamdexing, use methods such as link farms and keyword stuffing that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.


Webmasters and content providers began optimizing sites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all a webmaster needed to do was submit a page, or URL, to the various engines which would send a spider to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed.[1] The process involves a search engine spider downloading a page and storing it on the search engine's own server, where a second program, known as an indexer, extracts various information about the page, such as the words it contains and where these are located, as well as any weight for specific words, as well as any and all links the page contains, which are then placed into a scheduler for crawling at a later date.

Site owners started to recognize the value of having their sites highly ranked and visible in search engine results, creating an opportunity for both white hat and black hat SEO practitioners. According to industry analyst Danny Sullivan, the earliest known use of the phrase search engine optimization was a spam message posted on Usenet on July 26, 1997.[2]

Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag, or index files in engines like ALIWEB. Meta tags provided a guide to each page's content. But using meta data to index pages was found to be less than reliable because the webmaster's account of keywords in the meta tag were not truly relevant to the site's actual keywords. Inaccurate, incomplete, and inconsistent data in meta tags caused pages to rank for irrelevant searches.[3] Web content providers also manipulated a number of attributes within the HTML source of a page in an attempt to rank well in search engines.[4]

By relying so much on factors exclusively within a webmaster's control, early search engines suffered from abuse and ranking manipulation. To provide better results to their users, search engines had to adapt to ensure their results pages showed the most relevant search results, rather than unrelated pages stuffed with numerous keywords by unscrupulous webmasters. Since the success and popularity of a search engine is determined by its ability to produce the most relevant results to any given search allowing those results to be false would turn users to find other search sources. Search engines responded by developing more complex ranking algorithms, taking into account additional factors that were more difficult for webmasters to manipulate.

While graduate students at Stanford University, Larry Page and Sergey Brin developed "backrub", a search engine that relied on a mathematical algorithm to rate the prominence of web pages. The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links.[5] PageRank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web, and follows links from one page to another. In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random surfer.

Page and Brin founded Google in 1998. Google attracted a loyal following among the growing number of Internet users, who liked its simple design.[6] Off-page factors (such as PageRank and hyperlink analysis) were considered as well as on-page factors (such as keyword frequency, meta tags, headings, links and site structure) to enable Google to avoid the kind of manipulation seen in search engines that only considered on-page factors for their rankings. Although PageRank was more difficult to game, webmasters had already developed link building tools and schemes to influence the Inktomi search engine, and these methods proved similarly applicable to gaining PageRank. Many sites focused on exchanging, buying, and selling links, often on a massive scale. Some of these schemes, or link farms, involved the creation of thousands of sites for the sole purpose of link spamming.[7] In recent years major search engines have begun to rely more heavily on off-web factors such as the age, sex, location, and search history of people conducting searches in order to further refine results.

By 2007, search engines had incorporated a wide range of undisclosed factors in their ranking algorithms to reduce the impact of link manipulation. Google says it ranks sites using more than 200 different signals.[8] The three leading search engines, Google, Yahoo and Microsoft's Live Search, do not disclose the algorithms they use to rank pages. Notable SEOs, such as Rand Fishkin, Barry Schwartz, Aaron Wall and Jill Whalen, have studied different approaches to search engine optimization, and have published their opinions in online forums and blogs.[9][10] SEO practitioners may also study patents held by various search engines to gain insight into the algorithms.

Webmasters and search engines

By 1997 search engines recognized that webmasters were making efforts to rank well in their search engines, and that some webmasters were even manipulating their rankings in search results by stuffing pages with excessive or irrelevant keywords. Early search engines, such as Infoseek, adjusted their algorithms in an effort to prevent webmasters from manipulating rankings.[12]

Due to the high marketing value of targeted search results, there is potential for an adversarial relationship between search engines and SEOs. In 2005, an annual conference, AIRWeb, Adversarial Information Retrieval on the Web,[13] was created to discuss and minimize the damaging effects of aggressive web content providers.

SEO companies that employ overly aggressive techniques can get their client websites banned from the search results. In 2005, the Wall Street Journal reported on a company, Traffic Power, which allegedly used high-risk techniques and failed to disclose those risks to its clients.[14] Wired magazine reported that the same company sued blogger Aaron Wall for writing about the ban.[15] Google's Matt Cutts later confirmed that Google did in fact ban Traffic Power and some of its clients.[16]

Some search engines have also reached out to the SEO industry, and are frequent sponsors and guests at SEO conferences, chats, and seminars. In fact, with the advent of paid inclusion, some search engines now have a vested interest in the health of the optimization community. Major search engines provide information and guidelines to help with site optimization.[17][18][19] Google has a Sitemaps program[20] to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website. Google guidelines are a list of suggested practices Google has provided as guidance to webmasters. Yahoo! Site Explorer provides a way for webmasters to submit URLs, determine how many pages are in the Yahoo! index and view link information.[21]

Getting indexed

The leading search engines, Google, Yahoo! and Microsoft, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. Some search engines, notably Yahoo!, operate a paid submission service that guarantee crawling for either a set fee or cost per click.[22] Such programs usually guarantee inclusion in the database, but do not guarantee specific ranking within the search results.[23] Yahoo's paid inclusion program has drawn criticism from advertisers and competitors.[24] Two major directories, the Yahoo Directory and the Open Directory Project both require manual submission and human editorial review.[25] Google offers Google Webmaster Tools, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that aren't discoverable by automatically following links.[26]

Search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by the search engines. Distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled.[27]

Preventing indexing

Main article: Robots Exclusion Standard

To avoid undesirable content in the search indexes, webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file in the root directory of the domain. Additionally, a page can be explicitly excluded from a search engine's database by using a meta tag specific to robots. When a search engine visits a site, the robots.txt located in the root directory is the first file crawled. The robots.txt file is then parsed, and will instruct the robot as to which pages are not to be crawled. As a search engine crawler may keep a cached copy of this file, it may on occasion crawl pages a webmaster does not wish crawled. Pages typically prevented from being crawled include login specific pages such as shopping carts and user-specific content such as search results from internal searches. In March 2007, Google warned webmasters that they should prevent indexing of internal search results because those pages are considered search spam.[28]

White hat versus black hat

SEO techniques can be classified into two broad categories: techniques that search engines recommend as part of good design, and those techniques of which search engines do not approve. The search engines attempt to minimize the effect of the latter, among them spamdexing. Industry commentators have classified these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO.[29] White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.[30]

An SEO technique is considered white hat if it conforms to the search engines' guidelines and involves no deception. As the search engine guidelines[31][17][18][19] are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see. White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the spiders, rather than attempting to trick the algorithm from its intended purpose. White hat SEO is in many ways similar to web development that promotes accessibility,[32] although the two are not identical.

Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking.

Search engines may penalize sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines' algorithms, or by a manual site review. One infamous example was the February 2006 Google removal of both BMW Germany and Ricoh Germany for use of deceptive practices.[33] Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google's list.[34]

As a marketing strategy

Eye tracking studies have shown that searchers scan a search results page from top to bottom and left to right (for left to right languages), looking for a relevant result. Placement at or near the top of the rankings therefore increases the number of searchers who will visit a site.[35] However, more search engine referrals does not guarantee more sales. SEO is not necessarily an appropriate strategy for every website, and other Internet marketing strategies can be much more effective, depending on the site operator's goals.[36] A successful Internet marketing campaign may drive organic traffic to web pages, but it also may involve the use of paid advertising on search engines and other pages, building high quality web pages to engage and persuade, addressing technical issues that may keep search engines from crawling and indexing those sites, setting up analytics programs to enable site owners to measure their successes, and improving a site's conversion rate.[37]

SEO may generate a return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. Due to this lack of guarantees and certainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors.[38] It is considered wise business practice for website operators to liberate themselves from dependence on search engine traffic.[39] A top-ranked SEO blog Seomoz.org[40] has reported, "Search marketers, in a twist of irony, receive a very small share of their traffic from search engines." Instead, their main sources of traffic are links from other websites.[41]

International markets

A Baidu search results page

The search engines' market shares vary from market to market, as does competition. In 2003, Danny Sullivan stated that Google represented about 75% of all searches.[42] In markets outside the United States, Google's share is often larger, and Google remains the dominant search engine worldwide as of 2007.[43] As of 2006, Google held about 40% of the market in the United States, but Google had an 85-90% market share in Germany.[44] While there were hundreds of SEO firms in the US at that time, there were only about five in Germany.[44]

In Russia the situation is reversed. Local search engine Yandex controls 50% of the paid advertising revenue, while Google has less than 9%.[45] In China, Baidu continues to lead in market share, although Google has been gaining share as of 2007.[46]

Successful search optimization for international markets may require professional translation of web pages, registration of a domain name with a top level domain in the target market, and web hosting that provides a local IP address. Otherwise, the fundamental elements of search optimization are essentially the same, regardless of language.[44]

Legal precedents

On October 17, 2002, SearchKing filed suit in the United States District Court, Western District of Oklahoma, against the search engine Google. SearchKing's claim was that Google's tactics to prevent spamdexing constituted a tortious interference with contractual relations. On May 27, 2003, the court granted Google's motion to dismiss the complaint because SearchKing "failed to state a claim upon which relief may be granted."[47][48]

In March 2006, KinderStart filed a lawsuit against Google over search engine rankings. Kinderstart's web site was removed from Google's index prior to the lawsuit and the amount of traffic to the site dropped by 70%. On March 16, 2007 the United States District Court for the Northern District of California (San Jose Division) dismissed KinderStart's complaint without leave to amend, and partially granted Google's motion for Rule 11 sanctions against KinderStart's attorney, requiring him to pay part of Google's legal expenses. [49][50]

Skill Factor Seacrh Engine

Initial Consultation & Keywords
As the initial step of SEO, one of our analysts will review your website and identify which areas need optimization to make the site search engine friendly. Oftentimes, sites may have duplicate content, session ID numbers, flash content, dynamic content and other such problems which prevent webpages from being indexed. In addition, we will review your keywords and use keyword research tools to create a list of the most searched terms for your website or industry.

Content Writing

Submit Express employs professional copywriters to create content that is not only well optimized and grammatically correct, but also is appealing to your readers and potential customers. Keywords will be integrated in your content using proper SEO keyword densities. Our writers will consult with you to ensure that the essence of your website is not compromised and that you are happy with the content we create. For sites with very little content or a greater degree of industry competition, we can also write original, 300 to 600-word articles which are keyword rich and related to your products or services. The articles would then be posted on your website to increase its content.

Website Optimization

Our optimization engineers are well-experienced Web developers and programmers who have knowledge of all kinds of website technologies such as PHP, ASP, JSP, ColdFusion, etc. The optimization engineers will take care of the technical parts of your optimization and tweak the backend of your website to make it search engine friendly. This process will include creating or modifying meta tags, title tags, alt image tags, internal linking structures, site maps, duplicate content, flash content, session ID problems, dynamic content and shopping carts.

Link Development

The development of incoming links from well-established websites is one of the major variables in attaining high search engine rankings. Link development is absolutely essential to your website’s success and is a major part of the optimization service that we offer. A high quantity of quality links can be developed through a variety of means, including:

• One-way links from directories and other related sites
• Reciprocal link exchanges with related sites
• Fee-based directory submissions

We may also offer the following services on a case-by-case basis:

• Article writing and submission to article directories
• Blog postings and/or creation
• Press release writing and submissions
• Social Media Optimization (SMO) and postings


After the optimization process is complete, we will submit your website to all the major search engines and directories, including Google, Yahoo and MSN. In addition, we will submit your website to fee-based directories such as Yahoo Directory, Best of The Web, GoGuides, Business.com and others. We will also manually “hand submit” your website to 300 to 500 directories that we have researched and found to help in developing link popularity. Lastly, if your website has indexing issues, we will create and submit sitemaps to both Google and Yahoo via their respective programs.


We provide a baseline ranking report before we start work to show you how you rank prior to optimization; additional reports are then provided on a monthly basis. Our staff will monitor your results to make sure you are on the right track. To ensure your satisfaction, our staff will periodically be in touch with you via phone or email and provide you with project updates. As an optional service, we also offer installation of Google Analytics on your website for detailed traffic reporting.

Kamis, 11 Desember 2008

Need Help Choosing a Website Topic?

Choosing a topic for your website can be tough. Everyone seems to have the next "big idea" or looks for hot topics.

After all, wouldn't you love to be the one who invented MySpace, FaceBook or YouTube?

It often seems so simple. Just come up with a cool idea, build a site, sell it for millions to Yahoo or Google and you'll be rich!

Not exactly.

While this idea has worked for a handful of people, the average story doesn't go quite like that. Which is why I wanted to create this all-important page on topic choice.

Looking to Make Money?

If your goal is to make money with your site then I always recommend the simple approach.

I know you would love to create something like the next MySpace, but due to all the programming and technical knowledge needed to build and maintain a site like that, it's not a good idea for the average person.

Even if you are going to pay a programmer to create your site, it would cost you thousands of dollars. I don't think people realize the amount of resources that go into creating a site that offers user interaction and profiles.

Not to mention you'd probably need dedicated hosting space, which can cost you hundreds of dollars per month. You can forget the $10/month hosting plans.

Yes, these sites look cool on the surface but there are a lot of hidden headaches the average person does not see.

So what do I mean when I say "the simple approach?" I'm encouraging you to do what I've done for the past 10 years.

I don't own any fancy MySpace-like websites. I don't have a lot of Web programming skills. I just create sites on topics that interest me, draw in traffic and make money from affiliate programs like Google AdSense and other companies that sell products that relate to my topics.

Say you love to prepare desserts. You could create top-notch-cake-recipes.com where you offer all your favorite cake recipes. You'd create your site and then spend time learning about SEO (search engine optimization) so your pages get found in Google, Yahoo, etc.

Then you could make money from Google ads and refer other products that your audience may find interesting. For instance, you could join Target.com's free affiliate program and refer some of their cookware.

Target provides you with the links to put into your site and you would earn a commission on every sale your site makes. They send you a check at the end of the month! There are thousands of affiliate programs like this.

An affiliate site like this is much easier to create and maintain than some large, programming-intense MySpace-like website. You could manage the site yourself with a program like Dreamweaver or CoffeeCup and you'd simply follow these website creation instructions to get started.

Or you can use a program like Site Build It!, which was created to help people make money from hobby or personal interest websites. Their entire focus is to help you earn an income no matter topic you choose.

Not Sure What Topic is Best?

I get the "What's-the-best-topic" question a lot. Quite frankly, I cannot answer that. That's something you have to decide for yourself.

If your goal is to make money then I cannot stress how important it is for you to select something that holds your interest. Remember, this is going to be a site you will need to update frequently to keep your visitors interested and maintain your traffic levels.

So it's important you select something you know a lot about or at least have some interest in learning more.

Avoid The "How to Make Money" Topic

This is a big trap many newcomers fall into. If they can't decide on a topic they choose the make money online idea since they want to make money themselves.

It's always a bad idea to choose a topic that you have no experience with. Unless you have the proof you are making some cash online and plan on showing people how you've done it, then you run the risk of creating a site like the millions of other "get rich online" sites.

Not to mention this niche is overly saturated and you'd have a hard time generating traffic. Have you ever searched for make money online in Google?

There are millions of sites on this topic and it's difficult to decipher which ones are real and which ones are just scams. You don't want to be lumped into that pile of mush.

Watch my video below for more reasons why this is such a bad idea...

Why is Topic Choice So Important?

You must understand. Sites that do well online are sites that have their own unique spin on a certain topic. The content is well written, updated frequently, the Webmasters understand the basics of Net marketing and they know their audience.

These are all things you must execute well if you want to become successful, and it will not happen overnight. So this is one reason topic choice is crucial.

You have to be patient while waiting on that traffic to come, so you might as well choose something that will keep your interest or you'll get bored and abandon your site.

And don't worry about what others are doing. Just because you see someone making millions with one topic, don't think you have to do the same thing or even something similar.

The reason that person is so successful is because of the points I mentioned above. Their passion for the topic is driving their creativity thus generating success. If you chose that same topic you might not be as motivated because it's not your "thing."

I know it's tempting to copy someone else's successful idea but it's really a bad idea for most people.

Now it's time to choose what peeks your interest and develop your own personal spin on it. That's the first step to being successful out here, so I hope you take this message seriously.

Not to Discourage You, But...

The goal of this article is not to discourage you from creating a complex, interactive site. If that's something you have your heart set on then go for it.

I just want you to understand what's involved. You can't just buy a software program, download some template and create an interactive site like FaceBook, YouTube or MySpace.

Extensive, hardcore programming is required. So you'll either have to learn yourself or pay someone else BIG to do it for you.

It's much better to start small and simple with a site like I described above and once the traffic and money starts coming in, then you can expand to something more robust and complex.

It will save you a lot of money and headaches if you do it that way.

Read my blog entry regarding this topic.

See Successful Sites on a Variety of Topics

Site Build It! offers a page that shows successful websites on a variety of different topics. It's a really great page because you can see the many different ways you can make money online.

From selling products, auction sellers, affiliate marketing, hobby-based sites, and more. This will give you an idea of what is possible when it comes to generating an income online.

How to create blog?

Blogs are another kind of website. The content is usually organized by date and category with the most recent post/content displaying first.

Blogs are also easier to setup than websites, and because of this reason people are often lured into thinking blogs are a better option than websites.

But don't be fooled.

That doesn't mean they are easier to promote, build traffic and generate a profit (if that's your goal).

Both websites and blogs require work, patience, an understanding of Internet marketing and search engine optimization (the process of getting ranked high in Google, Yahoo, etc.)

So please don't go into this thinking that creating a blog is an easier way to make money online. Even bloggers making a lot of money have put in their share of time and effort.

website babble

Another thing you should know is that blogs can be somewhat limiting compared to a website (in terms of design and data manipulation) until you learn more about how blogs are coded.

However, if you use WordPress, you'll have the flexibility to do so much with your blog's content and layout. (More on that in a sec.)

Blog or Website? Can't Decide?

A lot of people get confused and wonder if they should create a blog, website or both?

Watch the video below to get my take on the subject.

WordPress? Blogger? Which is Best?

WordPress and Blogger are hands down the two most popular blogging platforms. I honestly see no reason to consider any of the others.

I started with Blogger, but when I started learning about the flexibility WordPress provided, I switched over in December 2007 and I'm so glad I did.

Blogger is great because it's super easy to use. However, WordPress has a lot more features and plug-ins that will allow you to enhance your blog.

And even though setting up a WordPress blog is slightly more involved, it's well worth it in the long run.

Remotely Hosted Blog or Self Hosted Blog?

Remotely Hosted

There are two ways to host a blog. The first way is to remotely host it-- which means your content/files literally sit on the server of the blogging platform (WordPress.com, Blogger.com, etc.)

There's always a risk involved with doing it this way because if Blogger or WordPress decide to shut your blog down (for whatever reason), you would lose all your content.

It also doesn't look as professional to have a blog address like http://yourblog.blogspot.com or http://yourblog.wordpress.com. And if you want to make money, first impressions mean a lot.

For the record, I don't endorse remotely hosted blogs. I think hosting is so cheap these days that it's worth spending a few extra dollars to own your content and have a real blog address like http://yourblog.com -- especially if you want to make money.

Self Hosted

With a self hosted blog, all your content sits on the hosting account that you own. Your blog address is more professional and easy to remember because you can have a true domain like http://yourblog.com.

My blog is a self hosted WordPress blog. What that means is my blog's content is published to my own domain, 2CreateAWebSite.com and I even got to create a subdirectory called "blog" so my blog address is http://blog.2createawebsite.com.

Watch the video below to learn how to setup a blog on your own domain.

Why a Blog and a Website?

Even though I already have a successful website, I decided to create a blog too.

Here on my site, you'll find more static/unchanging tutorials, and my blog is more like a journal where I talk about current topics in the world of website creation, blogging and making money.

As I mentioned in the video above, whether you use a blog, a website or both is up to you. There is no rule of thumb. You really have to feel your way around and see what's best for your needs. But if you're just starting, I'd definitely only focus on one or the other.

Serious About Making Money From a Blog?

If your goal is to make money from a blog, you might want to consider Yaro Starak's Blog Coaching Service. This guy is no amateur and makes 6 figures per year from blogging alone.

In his free report, Blog Profits Blueprint, he lays the groundwork for creating a successful blog and helps you keep your expectations in check when it comes to making money. Very solid advice here.

Also, Yaro wrote a very good piece that explains why so many blogs fail. I've published a copy of the report here so make sure you read it.

In Conclusion...

Whether you plan to create a stand-alone blog or use it to compliment your existing Web site, they can be a great asset to your online business.

Some of the keys to success include...

Blog with a purpose
Just like a website, a blog should have a focus and target audience. Don't just blog to sell products. Give your audience useful information that will entice them to subscribe. Blogs with too many ads and no useful content are a turn-off.

Keep it relevant
Remember, people want to know what's in it for them, so your blog's info should be relevant to your audience's needs and desires.

Blog often when you have good info to share
More is not better when you are putting out junk or recycled material. One of the top reasons people unsubscribe to blogs is lack of originality or the "heard it all before" syndrome.

Add personality
Display a photo. Crack a joke once and while. Let your audience know there's a human behind the words. Don't take yourself too seriously. Have fun and develop your unique blog voice.

Make Money With Google AdSense

Today, I earn much more than the amount on that check. The reason I do not have a more recent check to display is Google pays me by direct deposit now.]


Anyone who owns or is thinking about creating a website would be crazy to ignore this.

I am happy to say that making money with your site, no matter the topic, has become easier than it's ever been before - and it's 100% legitimate.

If AdSense had been available in 2000, I would have NEVER shut down my soap opera fan site that received 200 hits per day. I would have been able to earn money from that traffic and probably turned a small profit.

Untold Facts About AdSense

Untold Facts About AdSense you need to know in order to succeed with the program!

Yes, the money can be great, but if you don't learn how to build a site that attracts targeted traffic then you won't make much from AdSense.

Don't pay a cent for these "Get Rich Quick" books on AdSense. Many of them are all hype. Learn all you need to know for free.

Right click and "Save As" to download this book.

What is AdSense?
Google.com earns most of its revenue by allowing other website owners to advertise on their search result pages. All this is managed through a program they call AdWords.

Now you can earn a share of the revenue that Google earns from AdWords by placing these same text ads on your site. In other words, you're helping Google advertise and they pay you a percentage of what they earn.

This program is called AdSense.

Every website owner should be involved in this. It's just too good of an opportunity to pass up. Even if your site is just for information purposes, you can still participate and make decent money with AdSense -- or at least enough to fund your website.

So if you are one of those people that don't like the idea of paying for a site, this is an excellent way to earn your money back and then some.

Even if you earned as little as $10 in a month, it would more than likely cover some or all of the costs for your web site. Perhaps you are simply looking for ways to add additional revenue to your website, then it's perfect for that situation too.

This program is getting so popular, people are creating websites just to display the ads and profit from Google's AdSense alone.

I don't usually like to use the term "easy money" because there really is no such thing. You still have to create your own website and learn how to bring in traffic in order to make good money with this program.

I certainly don't want to make it sound like you get something for doing absolutely nothing. There's no such thing.

However, I've got to say that AdSense is probably the closest you'll ever come to fast money on the Internet -- especially if you already have a website that gets a good amount of traffic.

What's even better...the program is completely free. You can also use it on multiple websites and there is no limit to the amount you can earn.

How AdSense Works

Don't like to read a lot of text? Watch my 4-minute video on how AdSense works.

And now for the text version of how AdSense works...

If you go to Google.com and do a search for almost any keyword phrase, you'll notice some "Sponsored Links" that appear on the right side of the screen that are relevant to the keywords you just searched for.

Website owners pay Google to display these ads and are charged a predetermined amount every time their ad gets clicked by a web surfer. With the AdSense program, you will display these same text ads on your site just like Google and get paid for it as well.

All you do is copy and paste some provided HTML code into your pages and Voila! the ads will show up. Every time an ad is clicked on your site, you will receive a certain percentage of what Google receives from the advertiser.

Once your account reaches $100, you'll receive a check in the mail.

"Is Google Crazy?"

I know what you're probably thinking...

"What's the catch here? Why would Google just give away money advertisers are paying them?"

The answer...

Because Google is very smart.

Now that I understand how AdSense works, I can see that it's a win-win situation for everyone involved, and the bottom line benefits Google. Let me explain...

Since the advertiser's ads are now being displayed on more web sites all over the internet (instead of just Google's site), they are getting much more exposure. More exposure means more clicks and even more traffic for their site over a shorter period of time.

This is good news for Google because the more traffic the advertisers receive, the faster their advertising funds are used up.

Remember, they get charged every time their site gets a visit; and of course, it is Google's hope that they'll continue to keep funneling more money into their account for more ad exposure.

What an ingenious way for Google to increase the amount of money they earn from advertisers while building loyalty with website owners (like us) who are now getting paid to help them advertise.

Of course, I'd expect nothing less from the most popular search engine on the web. :)

My Personal AdSense Story

I have been receiving monthly checks from Google since 2003, and I've read numerous success stories of websites earning 5 digit incomes per month with AdSense.

Now, I will admit, a 5-digit commission in a single month is probably not the norm for most participants.

I promote AdSense on three of my websites and my checks have been as high as $4,500.

The more information you have, the greater chance you have of attracting free search engine traffic. That's why it's so very important you choose a topic you have an interest in so you can keep building and building.

My checks weren't always that large. I think my first month's earnings in 2003 totaled less than $20. However, I kept getting more and more search engine traffic by adding more content and the checks slowly began to increase. I had no idea it would grow to anything like this.


I read an article about a lazy person that copied someone else's content word for word and pasted on their own site. They tried to join AdSense and they were rejected for unauthentic content. I don't know how Google found out their site was a duplicate of someone else's but they did.

Not to mention, the search engines are now ignoring pages with duplicate content. So all the thieves out there that are too lazy to come up with their own content are now finding that they cannot get their site ranked in Google, Yahoo and MSN simply because they've copied someone else's work.

It's not worth the risk. Not to mention, it's illegal to republish someone else's work without permission. That's why you should choose a topic you know a lot about or at least have a great interest in.

There's no reason to copy off someone else's site. Be original. Laziness always comes to bite you in the long-run.
"How Much Can I Earn With AdSense?"

Google does not disclose exactly how much you'll earn per ad that is clicked.

The commission you receive per click depends on how much advertisers are paying Google for the particular ad. You will earn a share of that amount. I've heard of earnings anywhere from 2 cents to $15 per click.

So it is logical to believe that keyword phrases like debt free, employment, make money, mp3, sex, etc. will earn you more per click since these are highly competitive keywords that are searched for quite a bit on the web.

Advertisers generally pay more for popular terms because they are searched for more.

Even though Google will not reveal how much you are earning for each ad that is clicked from your site, you can still login to your account at any time and see the total amount of revenue you've generated that day, week, month, year, etc.

For example, if you see that you've made $12.60 today from 9 clicks then you can calculate that your average click-thru commission was $1.40 per click. That's as detailed as their stats will get. Also remember, that's only an average. You won't know how much each specific ad brought in.

The amount you'll earn also depends largely on the amount of targeted traffic you receive to your own site, how well the ads match your audience's interests, the placement of the ads on your pages, and of course the amount you receive per click.

Ideally, you should create a site on a topic you know a lot about. That way you'll have a much easier time creating a generous amount of content on that subject.
How Google Matches the Ads to Your Site's Content

One of the main reasons this program is so successful is because the ads that are displayed closely match the content of your website. This increases the chances that someone will click on the ads.

Here's how Google accomplishes the content match...

"...We go beyond simple keyword matching to understand the context and content of web pages. Based on an algorithm that includes such factors as keyword analysis, word frequency, font size, and the overall link structure of the web, we know what a page is about, and can precisely match Google ads to each page."

So let's say you have an information website about yoga. Once you join AdSense and paste their ad code into your site, Google's technology will determine the topic of the pages by scanning for keyword repeats, page title, etc.

If successful, you will see ads that relate to yoga displayed on your web pages. Of course, the more related the ads are to your site's content, the better the click-thru.

Keep in mind, the ads may not be an exact match because it depends on the ads inside Google's database. So instead of seeing yoga ads, you may see more generic ads like exercise, healthy eating, etc. This is not a bad thing because these are topics your visitors will likely be interested in as well.
Why I Believe AdSense Works So Well

For years, website owners have tried to make money from their sites by putting up banner ads in hopes of visitors clicking them. The problem with banner ads is that the Internet audience is so immune to them, people do not click on them anymore.

When's the last time you clicked a banner ad?


Second, in order for the web site owner to earn money from that banner ad, usually the web surfer that clicks has to purchase something. With AdSense, your visitors just have to click the ads. They don't have to purchase a single thing.

Third, most people that use banner ads do not do a good job of matching the ads to the website's content so the click thru percentages are dismal.

With Google's AdSense, not only are you displaying text ads, (which tend to receive a much higher click-thru rate than banner ads), but you are displaying contextual ads that match your website's content....thanks to Google's advanced technology.

Lots of times people think the ads are part of your site's content so they click because the information is relevant to your site. Whereas with banner ads, they often have little relevance and people tend to ignore them no matter how much they flash and fly across the page.
Creating Your Website for AdSense

Before you even begin your site, make sure you've come up with a topic that you feel you know plenty about. That way it will be easiest to write a lot of content.

The more content you have, the better chance you have getting accepted into the program. Also, the more content, the greater the earning potential. AdSense is nothing but a numbers game. If you want to make a lot of money, prepare to write a lot of content.

Now let's talk about building your website. There are two ways you can approach this:

1) Do it Yourself (DIY) from scratch

2) Use Site Build It! (SBI!)
The Do It Yourself Method

I've actually used both methods for building my site and there are advantages and disadvantages to both.

If you use the DIY method, you will have to go and register a domain name (yoursite.com) and then sign up for a web host and build your pages. You can either learn HTML or buy some kind of web editor like Microsoft FrontPage to build your pages. That's the method I used to build this site.

Averaging between $7 and $15 per month, the DIY method is usually the most cost friendly of the two but you are mostly on your own in terms of learning how to create your web pages and adding the AdSense code to your site.

Web hosts are generally there to house your site. They don't specialize in helping you market and optimize your site for the search engines to help you get traffic. So don't expect a lot from them in terms of helping you market your site.

This is not necessarily a bad thing. I had to learn how to build this site on my own and it wasn't very difficult.

I bought Microsoft FrontPage and in about a day or two my site was up and running. So if you don't mind learning, it's definitely doable. In fact, most people use the DIY method to build their websites. The 2nd method below is fairly new in comparison.
Use Site Build It! - A Web Host Made for AdSense

This is a revolutionary web host like no other. I use it for my site, flat-stomach-exercises.com, and after only 11 months the site was earning over $700 per month for AdSense alone.

Two years after launch, the total monthly earnings shot up to $2,000 to $2,500.

Today, the site continues to earn money from AdSense yet I have no products to sell. I'm simply offering information on a topic I know a lot about and SBI showed me how to rank high in the search engines for various keyword phrases. Over 90% of traffic comes from the free search engines.

The reason SBI is different from the other do-it-yourself hosts is that first it provides all the web page building and marketing help all in one place. Your domain registration, web hosting and marketing help come with the price..
Super Easy Web Page Builder

Creating your pages is as simple as entering text into form fields and using the user-friendly editor to add text, create links, add pictures and more. No software is needed to install or download. You simply select a template you want to use and your site is built in seconds...literally.

I took a screenshot of the SBI! interface...

Free Guides

What's even better is that you will have access to tons of free guides that show you how to optimize your site for the popular search engines so you can get as much free traffic as possible.

Remember, without traffic, you won't make any money with AdSense. That's why having a host like SBI is so important. Keep in mind, a regular DIY host does NOT help you with search engine rankings and traffic.
Brainstorming Tool

Site Build It also comes with a powerful brainstorming tool. So for all of you sitting there wondering about a topic, this tool literally scours the net and helps you decide on the best topic by showing demand and supply (i.e. number of sites on X topic and roughly how feasible it will be to bring in traffic for that particular subject). It is amazing.

The creator of Site Build It even built a micro site that describes how to maximize your AdSense earnings. And since Site Build It's main goal is to show you how to build income through content...it's almost as if AdSense was designed specifically for a web host like SBI.

See the SiteSell AdSense site here.

I highly recommend using SBI -- especially if you plan on building a site specifically to earn money from AdSense. It is the kind of host that stands for everything AdSense is about -- rewarding website owners for building an abundance of useful content.

Even though the two companies are not related, it really is the perfect marriage between a great concept like AdSense and a web host that is dedicated to showing you how to make money by simply providing information.
Successful SBI Websites

Be sure to also take a peek at all the successful SBI websites created by mostly beginners who have never created a site before. Every site listed on this page is in the top 3% in terms of amount of traffic received on the web - thanks to the SBI search engine help.

Find out why I think SBI! is best for AdSense.
How to Join AdSense

In late 2008, Google tightened up their acceptance policies. According to an email I received from someone who was trying to join the program, you now must meet the following criteria before you are accepted...

- Your website must be your own top-level domain (www.domain.com and not domain.com/mysite). That means you can't just sign up with a free blogger or free web hosting account and get approved for AdSense.

- Your domain name must have been registered and active for at least 6 months before you apply

- The registration information that you provide during the AdSense registration must match your domain name registration information

- Your website must contain a substantial amount of original content

Once you meet the above criteria, go to http://adsense.google.com to apply.

When you are accepted, simply copy and paste the provided HTML code into any page that you'd like to show the ads. If you've done a good job of defining the content on your web pages, the ads that show should be relevant to the content of your page...increasing the chances of click-thrus by your visitors.

You can either display the ads vertically along side the page like Google does or in a banner-like formation horizontally across your pages. The placement is up to you. You can even customize the colors to match your site's theme.
If Your Site Is Rejected by Google...

If you receive that email from Google stating that your site has not been accepted, the first thing you should remember is that as an AdSense member, you become a partner and are representing Google, Inc.

They have to make sure the websites that display these ads are up to par or they could run the risk of losing advertisers. Imagine if you were paying Google to display your ad and you found it showing up on a poorly developed, junky website.

Of course, if your site is rejected, it doesn't mean it is poorly developed. There may be other reasons:

1) Is your site an "About Me" page?

Google does not usually accept these kinds of personal sites because most of them do not have a specific topic or theme. They are usually just random facts about the website owner or their hobbies, pictures, etc.

It would be difficult for Google's technology to display targeted ads on these kinds of pages because the topics vary from subject to subject.

They are looking for "themed" sites that contain a generous amount of information on a specific topic. It could be anything from sewing tips to sports. Just make sure there is an obvious theme with adequate information.

2) Is your site organized?

Be sure your site has a neat and clean navigation that's easy to follow. Also ensure all the links work and that there are no typos. Keep the colors to a minimum and make sure each page has a consistent layout.

3) How many pages are on your site?

Even though Google doesn't specify a page number requirement, many believe they are looking for web sites with a certain amount of content. Again, it's not likely a two-page site will get accepted. Try to strive for at least 15 pages.

4) Is your content solid?

Don't just submit a website with a bunch of links to other sites. Be sure you have a themed/niche site with enough original content of your own.

5) Is your site an exact carbon copy of someone else's?

Some believe Google can find out if your site is original or not. Don't risk it and steal from someone else. It will come back to haunt you.

If you're stuck, write a few articles of your own and then go to sites like www.articlecity.com and sprinkle a few of their articles around your site to beef it up.

6) Be sure to read their program policy and procedures carefully and make sure your site hasn't violated any of the terms.
Tips on Succeeding With AdSense

Here are some tips for achieving success with AdSense.

1. Create a website with your (YourSite.com). Don't try to use a free web host because your site will likely have banners and pop-ups and get rejected because it looks unprofessional. Not to mention, a free web host will give you a website address like this:


instead of...


Thanks to the policies implemented in late 2008, AdSense no longer accepts sites created on free domains anyway. So may as well register your own domain.

2. If you don't know web programming or have no desire to learn it, get a beginner's design editor like Dreamweaver (what I use) or CoffeeCup. You can publish your content directly to the web from the software.

Keep in mind you can't use the software alone. You must have a web host that will allow you to publish your site to the Internet. (More on web hosting in a sec.)

3. If the main goal of your site is to make money with AdSense, be sure to choose a topic that you know a lot about so you can write lots and lots of content.

4. Get traffic. Once your site is up and running you'll need to learn how to get your site listed in the major search engines.

Getting into Google is completely free and can bring in hundreds or even thousands of visitors per day. All you have to do is submit your site to them and wait patiently while Google ads it to the index. It can take a few months. Patience is key with Google. Then do the same with Yahoo, MSN, etc.

Read up on how the search engines rank pages here.

And while you're waiting it's important you build up as much unique content around your theme as possible. Google loves large sites with useful content centered around a specific theme.

Don't create a hodgepodge site with topics on everything under the sun. Stay focused and make sure your site has an obvious theme.

5. Partner up with other related sites and participate in link swaps. This means that you place a link to another person's site on your own site and they do the same for you in return. This is a great way to get even more free traffic.

Why Most People Fail With AdSense

I want you to succeed with AdSense, but unfortunately the majority of the people that join never see much money at all. Watch my video below so you can avoid common pitfalls made by many new Webmasters.